2009 Most Trusted Companies in Privacy

Ponemon Institute and TRUSTe Rank America’s Most Trusted Companies in Privacy

The Ponemon Institute and TRUSTe conducted a two-stage survey to gauge the privacy policies and practices of leading consumer brands. First, the companies were rated as “most trusted” in an unaided survey of 6,486 adult-aged U.S. consumers. Second, an expert review panel at the Ponemon Institute judged the companies based on rigorous criteria, including the clarity and readability of privacy statements, notice, access to account information, cookie management, in- and out-of-network data sharing practices, as well as the availability of customer service staff

2009 Award Winners