Sharing photos and videos is as common as ABC for the world we live in. It is so widespread that you know have the exact idea of what is everyone else doing in their life, if they post it on social media. Check-ins, static and dynamic posts, stories, snap-streaks, and other features are utilized to share an experience with the rest of the world, especially your followers.
However, typography plays a major role in making all of is effective. You may think that visuals are enough to understand a situation and the creation of mimes (acting and delivering through body gestures) has proved so, but there still are some pre-requisites that only typography can fulfill. Let’s have a look at how fonts can help you out in photos and videos.
It allows you to communicate better
Words are nothing but a medium of communication. And the most powerful one so far. You may have usually heard that a communication gap kills a relationship. This gap is created when the exchange of words stop. Similarly, words are the magic needed for everything to work out. Whether it’s a book or a video, the things you write carry the most weight.
Also if you are an internationally renowned vlogger, you can caption your posts in multiple languages. This will help your followers to understand what the video is about and they will surely understand better.
Different types of fonts are used in all platforms, whether social or not. Have you ever given thought on why this happens? What is the need for 300+ fonts? And why are people still looking for more? Well, if you haven’t seen it this way, let me crack it down for you. Every stroke and arc of the way a word is written affects the reader.
In other words, people who are good with writing skills attract the audience by using different fonts. Every font is relatable to a situation and depicts a certain setting or mood. Instagram, hence, offer some fonts that may help you in communicating with your audience better.
It helps create an appealing post
As quoted by activeig.com uploading a video will not get you as many likes as editing it and writing a beautiful caption for it will. And truth to be told, people are more likely to be attracted to the caption more than the picture or video itself.
Also, if you are a businessman trying to establish and create brand worth, typography must be your strongest point. You need to be as good with your words as you can to be topnotch. Words have the power to trick the smartest of people and, therefore, you must know how to use words and create a social mark over the public.
It depicts a certain feeling
As discussed earlier, words and fonts allow the reader to formulate and apprehend the mood of the uploader. For example, if you have uploaded a picture that has a beautiful flower in it. Adding a beautiful piece of poetry will make it supreme.
On the other hand, you can also add captions, like sayings in italics, to make it more alive. Whatever you write, depicts your mood or what you are feeling to the rest of the world. Poetic people are often considered to have a serious mood all the time and close to nature. It is quite possible that you are not this person, but if you are fond of poems and sayings and add it in your posts, people will most likely believe you to be so.
Establishing a hierarchy
Suppose you are posting a job advertisement on a social platform like Instagram. What will you do? You will first ask your graphic designer to create a relevant picture-post. Once the background is set, the next thing you do is add content in it. The title goes in the biggest font, the description can be adjusted in normal font size.
The timings and venue for an interview can be bold, italicized, or both, and the requirements for a job can be highlighted using visually dominant fonts and styles. This is known as an information hierarchy and is important for helping the audience see all the details vividly.
In a nutshell
Typography adds harmony to your social profile and helps in its characterization. If all posts on a website are aesthetic in typography, you can create a positive effect on the audience and are set to get more likes and followers.
