Google Labs, in partnership with Google DeepMind, today unveiled Pomelli — an experimental AI marketing tool that helps small-to-medium-sized businesses (SMBs) generate on-brand social media campaigns, creative assets and campaign ideas quickly.
🚨 NEW LABS EXPERIMENT 🚨
Introducing Pomelli, an experimental AI marketing tool designed to help you easily generate scalable, on-brand content to connect with your audience, faster.
Just enter your website, and Pomelli will understand your unique business identity to build… pic.twitter.com/rpmk0ud0x2
— Google Labs (@GoogleLabs) October 28, 2025
What is Pomelli?
Pomelli is Google’s new experimental AI marketing tool built to instantly create professional, on-brand content for small and medium-sized businesses (SMBs). By simply analyzing a company’s website, the tool automatically extracts its Business DNA (colors, fonts, and tone) and uses AI to generate ready-to-use graphics, ads, and social media campaigns in minutes. Pomelli aims to be a virtual, cost-effective marketing department for businesses without a large budget.
How Pomelli works (in plain terms)
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Build your Business DNA. You enter your website and Pomelli analyzes pages and images to extract tone, fonts, color palette and other brand signals so generated content matches your identity.
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Generate campaign ideas. With the brand profile in place Pomelli proposes tailored campaign directions; you can pick one or give your own prompt.
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Create and edit assets. Pomelli produces sets of text + image assets you can tweak inside the tool and then export for social, site use or ads.
Android Central and other early reports describe Pomelli as an assistant that learns your brand to keep output consistent and “feel authentic,” not just churn generic copy
Why this matters
Pomelli is a major game-changer for SMB marketing and digital advertising for a few key reasons:
- Saves Money: It eliminates the need to pay a designer or a marketing agency for basic creative work.
- Saves Time: What used to take hours of back-and-forth design revisions now happens in minutes with AI.
- Challenges Competitors: Google is directly entering a space currently dominated by platforms like Canva and Adobe. This new offering is a powerful, direct challenge from the search giant.
- Future Integration: Industry experts predict that Google will likely integrate content made on Pomelli directly into the Google Ads platform, creating a seamless path from idea to advertisement.
Availability
Pomelli is currently launching as a public beta experiment, available in English-speaking markets: the United States, Canada, Australia, and New Zealand. Google is soliciting user feedback to fine-tune the experience before a wider global rollout.
What Does Pomelli Cost? (The Price of Google’s AI Marketing Tool)
As of its launch, Google has made Pomelli highly accessible to its target audience of Small to Medium Businesses.
Status: FREE (As a Public Beta Experiment)
Currently, Pomelli is offered as a free-to-use product.
- Experimental Tool: Pomelli is housed within Google Labs, which is Google’s platform for testing new and experimental technologies. Tools in Google Labs are typically free during this testing phase while the company gathers user feedback and works out any kinks.
- No Mention of Fees: Official announcements have focused on its features and availability as a “public beta experiment,” with no pricing tiers or subscription fees mentioned yet.
The Future of Pricing
While the tool is free now, it is important to note that this is standard practice for Google’s beta launches.
- Potential for a Premium Model: Since Pomelli competes directly with paid services like Canva Pro and Adobe’s premium tiers, it is highly likely that Google will eventually introduce a subscription model.
- Possible Integration: The pricing might eventually be bundled into existing Google services (like Google Workspace or Google Ads), or it could become a “freemium” model:
- Free Tier: Basic features and limited asset generation.
- Paid Tier: Unlocks advanced AI capabilities, premium templates, unlimited downloads, and deeper integration with other Google services (like direct publishing to Google Ads).
The key takeaway for businesses is to use the tool now while it is in the free public beta phase.
Early reactions and context
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Media outlets and tech blogs flagged Pomelli as Google’s attempt to offer an “AI marketing department” for small businesses — similar in intent to a growing field of AI marketing startups but backed by Google’s data and interface design reach. Early coverage highlights Pomelli’s brand-profiling approach as a differentiator versus single-task copy generators.
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Social reactions are mixed: some SMB owners welcomed easier content creation, while others expressed skepticism about quality, control, and longevity of experiments (people often joke about Google killing experiments that don’t scale).
What to watch next
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Quality and control: how well Pomelli preserves brand voice at scale and whether edits are easy and non-destructive.
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Integration points: whether Google adds direct publishing, analytics hooks or ad integrations (that would make it a true campaign platform rather than a generator).
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Privacy & data handling: how Pomelli uses site content and images, what it stores as “Business DNA,” and whether business data is used to improve models — important for SMBs who worry about IP and customer data. (Google’s blog does not deeply detail data-usage terms in the launch post, so privacy pages and terms are the next thing to check.)
Bottom line
Pomelli is Google’s newest Labs experiment to make brand-consistent marketing scalable for small businesses. It’s live in a small set of English-speaking markets as a public beta, and it pairs automated brand profiling with campaign and asset generation. If it delivers usable assets and sensible controls, Pomelli could cut the time and cost to run campaigns for SMBs — but adoption will depend on quality, trust, pricing and how well Google addresses data/privacy concerns
