Building real wealth through an investment program takes considerable time and, of course, money. Those who have been doing it for a long time usually develop a strong sense of what will work and what won’t. There’s always risk, but seasoned investors understand and are comfortable with taking calculated risks.
On the other hand, those who are relatively new to investing will often do a lot of research to determine the most effective ways to leverage their capital for the most satisfactory returns possible.
One thing all seasoned investors know is that you can’t invest today and expect returns tomorrow. On the contrary; slow and steady wins the game. For most people, that means investing in traditional products like stocks, bonds, securities, mutual funds, and other tried-and-true products that yield returns over time.
While these are generally reliable products, they’re not the only ones available. Some people invest in precious metals; others musical instruments or real estate. It’s what works for you.
Every now and then, a unique or innovative investment opportunity will make itself known. In the beginning, few people will be aware of it. Then, investors begin profiting and buzz spreads. The thing is that, for these cool, high-yield opportunities to become available, someone has to think of them and turn them into viable products.
This is what happened in 2013, when serial entrepreneur, JP Maroney, established Harbor City Capital, an alternative asset investment group that builds, buys and monetizes digital media assets. The firm, based in Melbourne, Florida, uses proven arbitrage strategies to generate reliable yield from the $200 billion-plus Internet advertising sector.
JP Maroney, an American entrepreneur, investor, and philanthropist with more than 26-years of experience launching a diverse range of companies in publishing, media, advertising, software, and other industries, has an extensive track record of business leadership. In fact, the concept for Harbor City Capital’s unique model was inspired by Maroney’s knowledge of how digital advertising works.
Mention the possibility of investing in digital media assets to most people, even experienced investors, and they’ll respond with “What?” But the approach has been successful to date — and the process is fairly simple.
“How it works,” says JP Maroney, “is that an investor buys digital advertising, gets paid for the lead and collects a return on his or her investment. The good news is that the return has the potential to be significant. In fact, one campaign can generate ROI in a range between 5% and 60%, and even more.”
Harbor City Capital’s investment model works in part through thorough front-end work. The company conducts market research, builds lead generation systems, buys online advertising, manages lead data lists, and tests, optimizes and produces highly qualified leads as an end product. The lead buyers can then access Harbor City’s investment of time, capital, and expertise without having to spend the time, energy and finances to do it themselves.
Investors are able to get results and simply pay a modest, fixed price per lead. They also have the option of scaling their investments to make them as big as they’d like.
“Investing in digital media assets can work for anyone,” says Maroney.
