Despite the spa business industry being a multi-billion-dollar one, spa-goers need a bit of encouragement and trust-building to return confidently to what they once loved and enjoyed. It’s important at this stage that you have a tool that would work way better than your front desk staff and spa manager put together. Behold the spa management software. Let’s look at 10 reasons why spa management software is what your spa business needs to bring in more profits and help your business grow in a challenging market.
1. Appointment booking
A spa booking software allows clients to book appointments any time of the day (or night) and from any device, or find alternate slots when their preferred service provider is unavailable. The tool not only facilitates touchless booking, it ensures that clients wouldn’t have to wait and can book or cancel appointments without walking into the spa or even making a phone call.
2. Staff management
One of the toughest tasks at a spa is ensuring service providers have a full schedule. This can be impossible to achieve without a spa management software – the software schedules clients to therapists intuitively and in the right order of services, and also keeps therapists’ schedules practical as well as inspiring. It also handles salaries, KPIs, extra staff earnings and ratings, time offs, etc. to eliminate miscommunication and increase employee accountability.
3. Inventory control
As a spa owner, it can be practically impossible to have your eye on inventory all the time. A cloud spa software will track stock levels and alert you when stocks run low or are in excess. It will also automate the ordering process, oversee supply at your spa’s multiple location and eliminate pilferage or wastage.
4. Marketing campaigns
An intuitive marketing tool built into your spa management software can design relevant and personalized marketing campaigns. It can send targeted messages to clients based on a range of criteria like their interest in loyalty programs, status of membership or even those you are at the brink of dropping out.
5. Upselling
When your staff has all relevant information at their fingertips, they would know what kind of services would be attractive for guests and what new services they would be willing to try. A spa management software allows both your therapists and front desk staff to make more retail sales or encourage add-ons and upgrade services, increasing guest spends per visit. The software itself would run targeted campaigns to introduce and promote new services to each guest.
6. Enhanced guest experience
A spa management software is designed to collect customer data that can be used to understand patterns and preferences. Without a spa management tool, it will be tricky to understand why guests are dissatisfied. The reasons could be many – lack of right pricing or membership benefits, or not finding a familiar therapist or time slot for service. An intelligent software will gauge the data for customer feedback and suggest retention strategies to retain guests and enhance their experience.
7. Easy payment
Clients want to pay through a platform that’s convenient for them, whether it’s a card, an e-wallet or a payment app. A spa management software with an integrated payment and point of sale system gives guests the power to make payments the way they’d like to and allows you to record transactions and enjoy the benefits of transparency.
8. Business automation
When you’re running a business it’s natural to feel a bit ‘scattered’. No two days will be alike and you’ll probably be spreading yourself too thin on some. However, a spa management software takes care of you and your business. It gives you the benefit of business automation, centralizing your various responsibilities onto one platform and providing a unified view of your business. Naturally, that gives your spa business a professional look and feel, building confidence in both your employees and your guests.
9. Monitor sales
If you’re not monitoring sales, are you even running a business? Despite your passion for providing your guests with the best spa experience possible, a business’s success must show up on its balance sheets. A smart spa management software will help you generate sales reports and keep track of expenses, allowing you to have a clear view of your finances at any time and from anywhere.
10. Manage multiple locations
If you’re ambitious and hope to expand your business to new locations, or already have multiple, a spa software is a must. Imagine having to manage appointment schedules, staff, inventory, finances, payments, marketing campaigns and more of different locations of your spa and keeping sane! That won’t be impossible if you have a reliable spa management software that will manage each of your locations independently and give you either an individual or integrated report, as you like it.
Are all spa management software able to meet a spa business’s unique needs? A careful assessment of the spa management software’s features is a must before you take a call.
