Email marketing has existed for quite a long time, not long after the internet came around.
And shortly thereafter, marketers understood that email could be leveraged as a tool to get in contact with their customers and prospects, and doing so would go much faster than sending letters or manually calling them. Since then, email marketing has evolved a lot, and today, it is a marketing tactic that everyone knows of, and most importantly, a marketing tactic that the vast majority of marketers use.
In fact, a whopping 93% of B2B marketers practice email marketing. And you’d imagine the number for to be almost the same.
But why is it that email marketing has become a commodity in the marketing space and something that has a reserved place in virtually all brands’ marketing strategy?
Well, the answer is simple:
Email marketing has proven itself to be able to drive brands amazing marketing results.
This is maybe not that strange. Marketers are always on the lookout for new tactics to promote their brand and ultimately increase their sales, and the number of marketing methods that you can use is many, to say the least. Especially now that the internet has come around.
Obviously, the results of email marketing clearly outweigh other marketing tactics, and the benefits of email marketing are many. This is why the vast majorities of marketers and brands leverage it.
But of course, just saying that email marketing has the power of generating amazing ROIs for brands, or that email marketing is effective in marketing doesn’t tell us a lot.
We want to know what it is that makes it effective.
Therefore, in this article, we’ll be looking at 5 key benefits of email marketing.
1. It is essentially free
Email marketing in itself is essentially free. Anyone can compose an email and send it to their list of recipients.
If you want it to be, all parts of the email marketing process can be completely free, and even if you decide to invest a few dollars, for example in an email automation like Sendpulse, you’ll still be investing a lot less money than you would with other marketing tactics that demand constant investments.
The main thing that affects marketers’ decisions on which marketing tactics they should be using and which they shouldn’t is the ROI it generates.
And this means looking at the marketing tactic and asking “does this marketing tactic generate a greater return than it costs to run?”. In some cases, the answer might be no, but in others, it might be yes, Obviously, marketers don’t want to continue pouring money into the things that are costing more than they are generating, and the email marketing statistics clearly prove that email marketing is one of the marketing tactics that generate a sky-high ROI compared to many other marketing sources. The reason is that it is extremely cheap or even free to run, and can despite this generate amazing results.
If you aren’t investing any money into something, then every dollar you get in return will be pure profits. Furthermore, apart from making email marketing effective in a sense of ROI, because email marketing is essentially free, another benefit of it is that it is so widely accessible.
Not all brands have large marketing budgets, but even if they have zero dollars, they can still leverage the power of email.
In other words, an email marketing benefit is that it is available for everyone, a commodity.
The best part?
If you have a tight budget but need an email marketing solution with which you can send emails to your audience, measure results, automate the emails, and so on, SendPulse offers a completely free solution that will allow you to streamline your email marketing campaigns, but do so while not investing a single dollar. Sounds like a good deal, right?
Try it free today:
2.Personalization
A great benefit of email marketing is that it offers great personalization.
And as a marketer, and even a customer, you know just how powerful personalization is.
In fact, Personalized emails deliver 6x higher transaction rates.
And that is because we humans tend to resonate much better with messages that speak to us directly, as opposed to the large mass – which pulls our heartstrings and invites us to a conversation tailored just for us.
And while personalization has proven to be incredibly effective in marketing, and thus incredibly important, far from all marketing tactics give you the ability to personalize your marketing campaigns. Accordingly, since you aren’t targeting your campaigns, you’ll generate worse results, and therefore a lower ROI.
Traditional advertising is the best examples of marketing that isn’t personalizable. When putting up a billboard, for example, you craft a message that you hope that people will resonate with, but you have no ability to personalize your message on that billboard, because obviously, you cannot change your messaging for each person that passes it, right?
The good news are that it is exactly what you can do with email marketing.
Now, personalizing your emails is time-consuming and difficult, to say the least, if you’re going to do it manually, however, the good news is that you don’t have to.
Using SendPulse, you can segment your subscribers and define each and every subscriber and include more information about them, which you can then leverage when sending out marketing emails.
Sendpulse gives a huge selection of different ways you can personalize your email marketing campaigns, with everything from segmenting by country, to including the recipient’s name in the subject line or body of the email.
By personalizing with email, you ensure that the right message goes to the right person, and therefore give it a greater effect, as opposed to sending the same message to everyone and hoping something sticks.
The huge benefit here is that not only is sending emails to your audience virtually free but by sending each person messages that speak to them, you can ensure that your messages will have a much greater effect compared to other traditional advertising methods that demand you to speak to the large mass.
3.Easy tracking and measuring
Marketers love to measure and evaluate the results of their marketing efforts.
They love to calculate the results of all these terms you hear all the time such as ROI, KPI, CPV, and so on…
The good news is that email marketing allows marketers to evaluate and measure all of those things effortlessly. The bad news, however, is that generally, traditional marketing and many other marketing tactics allow for little or no results measuring.
Here’s the deal:
As a marketer, you want to evaluate the results of your marketing efforts, because if something that you’re investing time and money into is only costing you a ton of money without generating any results, you need to know about it.
The way you can know that email marketing is effective is that virtually all brands are using it. If email marketing wouldn’t work, then obviously marketers wouldn’t waste time or money working with it,
For example, when paying or a billboard advertisement, you have little or no ways to measure the results. You’ll have no way to know how many people passed your billboard, how many people actually looked at it, how many remembered your brand 10 seconds later,
and how many actually went to buy.
With email marketing, you can find the answers to these questions and many more. The best part is that you can do this for each and every email marketing campaign of yours, to identify the messages your audience resonates the best with, and the messages they resonate the worst with. Now, you’re probably wondering how you can go about doing this. Well, with Sendpulse, you have an advanced and detailed analysis and measurement tool that allows you to extract key information about your email campaign. You can use this tool completely for free, and the best part is that all of this information is calculated automatically once you’ve sent your emails, and then presented in an easily-digestible format in graphs and charts.
SendPulse gives these opportunities for collecting the statistics of each email campaign and analyzing the results:
- Open Rate and Click Rate
- Click chart
- Geographic stats
- Statistics by device
- Error statistics
This is a huge benefit of email marketing because it allows you to identify the things you can do to improve as well as the things that are working well, and thereby run kick-ass email marketing campaigns by learning from your analytics.
4. Your customers check their email every day
As a brand, you want to stay in touch with your customers at all times.
And you want to do this so that your brand is never forgotten, and that your customers always have your brand on top of mind. After all, each day is a new opportunity for you to get them to buy from you, and therefore, using tools that allow you to get in touch with your customers every single day is crucial.
Few marketing tactics allow you to reach your customers every single day, but since a large portion of people actually checks their email daily and regularly throughout the day, email does.
Email gives you a direct channel for you to reach your audience, and this is especially valuable when you need to quickly inform them about something.
5. Using email, you can automate your sales cycle
Marketing is tremendously time-consuming.
There are so many things you have to do in order to get in touch with your prospects and ultimately get them to buy from you.
Sure, paid marketing allows you to make your money work for you, but again, that demands you to actually have money to spend and be ready to spend them.
With email marketing, on the other hand, you can reach your audience regularly, and you can do so by leveraging automation. Why wouldn’t want that?
The answer is, most people, and so that is why many marketers are leveraging automation of some forms in their marketing process.
Using Sendpulse, you can automate large parts of your email marketing process which allows you to save an extensive amount of time, as the software takes care of several different lengthy and time-consuming tasks for you. This includes everything from sending emails to measuring results. Using the Automation 360, you can set up email send-outs as well as trigger emails that are sent out automatically when your customers perform an action, such as buying from you or signing up to your newsletter.
