Email marketing offers a huge return on investment. For every $1 you spend on the campaign, you can get $42 back. To enjoy such an impressive return, it’s important to create the right email marketing strategy and take advantage of the top available tools.
One of the most important programs you need to keep your email marketing campaign in top shape is an email validator. This software is designed to maintain your email list hygiene to make sure each email reaches its recipient.
When you are making a list of tools to consider while creating your email marking strategy, explore the available email validators. Let’s look into a variety of benefits such a program can offer your small business.
1. Cutting Costs
When you have invalid addresses on your email list, you spend extra money on sending emails to the wrong or nonexistent recipients. Besides the fees you pay to your email service provider (ESP), you have to worry about the extra time your marketing team spends figuring out what went wrong.
Additionally, you could incur costs in case your IP is blocked or banned due to sending out too many emails to non-existing addresses.
By using an email validator, you are keeping the possibility of an email going out to the wrong recipient to a minimum. Especially if you use the real-time validation option.
2. Saving Time
Manual email validation can be time-consuming, especially if the number of addresses on your list is over 20. Your marketing team may spend hours trying to discover invalid addresses, typos, wrong domain names, etc. An email validator can do it within minutes.
Email validation should be done at least once a month. Therefore, these hours wasted on manual validation can really add up, keeping your marketing experts from completing important tasks.
3. Avoiding Spam Traps
A spam trap is a fake email address designed specifically to search for spammers. Once an email reaches that address, it raises a red flag for the ESP to check the sender.
If a spam trap appears on your list, it could ruin your sender’s reputation, thus making it much harder to build your email marketing campaign. Too many spam traps could get your address blocked entirely. You would need to create a new address and start part of your brand awareness campaign from scratch.
According to email validation experts from Byteplant, a top-notch address validator can identify a spam trap and remove it from your list immediately.
4. Improving Relationships with Clients
According to an Emarsys survey, 81% of small businesses rely on email for customer acquisition and 80% – for retention. Losing your communication channel because of a simple typo could ruin your relationship with existing clients.
You may believe you are sending out newsletters and offers when in reality, your emails go to the wrong address or bounce altogether.
An email validator checks email lists for syntax errors and mistyped domain names so none of the existing clients fall through the cracks.
5. Simplifying Contact Form Filling
Top-notch email validators can check an email address as the client enters it into a contact form. This allows you to save time and money on dealing with a bad address once it’s on the list. The validator can prevent a client from making a mistake while ensuring your email list hygiene.
By catching typos in real-time, and email validator makes sure that all your potential clients’ information is intact.
6. Improving Your Marketing Campaign
If your email address list is full of invalid addresses, your marketing team can’t analyze the campaign results properly.
Let’s say, you send out 100 emails and get 10 replies. That’s a 10% success rate. Now, what happens if out of the 100 emails 20 bounced? If you still get 10 replies. That’s almost a 13% success rate.
Without having the right data to analyze, your marketing team may make wrong conclusions and change a successful tactic. You would spend extra time and money on a bad strategy.
7. Avoiding Penalties
Your email service provider is watching your actions closely. As soon as you start sending out hundreds of emails that bounce, your reputation will start becoming worse.
The more often you face the bounce problem, the faster you’ll face repercussions from your ESP. The provider may refuse to work with you altogether and even ask to pay damages.
An email validator keeps your email address clean so all your messages are delivered to the right mailboxes, keeping the bounce rate to a minimum.
Final Thoughts
An email validator is one of the integral tools small business marketing teams use for their campaigns. Without regular validation, you may lose clients, ruin your reputation, and incur penalties and costs.
If you haven’t tried an email validator yet, do some research. Many providers allow you to test their products free of charge.
