As the name would lead you to believe, a landing page is a stand-alone webpage, which visitors reach looking for certain information or service. This is where conversations with potential clients begin. High-converting landing pages have one key focus, that is, a call to action directed to the target audience. It is of utmost importance to create a positive user experience on this page for a higher conversion rate. The rationale for separating a landing from the main website is to focus on a single agenda and to simplify analytics, testing, and reporting procedures.
A landing page can serve various purposes from selling a new product, announcing exclusive offers, inviting clients to webinars, capturing email leads, name them. The important thing is to make the main agenda as clear as possible and link it to the right call to action. While credible content is key, the landing page design generates the desired effect and how your audience perceives your business. If you want to stay on track, a landing page creator will go a long way. This post will walk you through the prerequisites of the perfect landing page that converts well all the time.
- First impression lasts forever
Did you know that it takes less than three seconds for a reader to land on impressive content? It’s amazing how fast people form impressions on web pages. You have to find a way to make your audience stick around and the links leading to the main website. That way, you will have converted readers into clients. Picture a page that strikes interest and makes people want to try out your products and services. Now, that is the impression that your landing page design needs to create.
- Coherent and consistent context
How will you keep the reader focused and interested in what you are offering? The landing page needs to be coherent by ensuring that the text supports your key propositions and values. The context should be a constant reminder of why someone landed on site. If you want to find lab report writing help you should find them match their expectation for them to be convinced. If you take a good look at the best landing page examples, they all have one preeminent thing in common- clear headline. Headlines are the first things readers notice as soon as the search engine results pop up. A lead magnet headline should be bold, clear-cut, creative, and must create urgency and give a solution to a certain problem. Don’t forget to make the sub-headlines catchy. Users will want to read the entire text if the subtopics seem interesting.
- Trust elements
Videos, graphics, and images have the power to compel readers psychologically to take action. Forty percent of human beings are more receptive to website designs that include visual aids than text-only content. The trust elements make up a positive user experience which brings marvelous results.
- High-converting landing page options
If you are willing to increase the conversion rate, start by minimizing distractions. For instance, by eliminating navigation elements. You can also create text-based content only and forget about graphics and videos altogether. The greatest benefit of text-only pages is that they have a minimal load time. Speed is crucial for the ultimate user experience. No one wants to waste their time waiting for a webpage to load while faster alternatives are right under their noses.
- Value props
There is always that one burning question users have in their mind. This is what your landing page needs to answer. Have a compelling copy that emphasizes what’s in for the readers so they can understand the value of your online business. They will trust you more if you emphasize the value proposition on your landing website. For instance, if you are offering solutions for online tutors, let them know the offers awaiting them if they subscribe to your newsletters, e.g. bonus eBooks, VIP invitations, etc. Experiment with various value propositions to determine what brings more conversions. Creation of Value props is one way to prove that you have a trustworthy brand.
- Customer testimonials
These are optional elements of landing page templates. They help to convince the audience and probably boost your sales. However, they should be added once results from other clients have been received. So, if your business is still new, you don’t need to force the client testimonial part. Testimonials help to build trust in your brand since they are the actual results of real clients. They appeal to readers and inspire actions. So, make it part and parcel of your landing page builder to improve the user experience.
- Call-to-action
Your ultimate goal is to convert readers into clients or email subscribers. Then you need a clickable call to action. This includes a hyperlink or colorful buttons that grab attention. But before you create the call to action button, ask yourself a simple question. Will the users listen to you or be turned off? So, you need to capitalize on the solutions readers are looking for.
There is nothing like a one-size-fits-all instruction book as far as landing page creation goes. A good landing page begins with research. You have to gather information concerning the target audience or market so you can create desirable value and effective customer experience. The market research must not break the bank. Find out the popularity of your landing topic to learn the demand. Go an extra mile to learn what really keeps the readers on their toes as they search for solutions. Think about the nagging issues facing the society and try to provide solutions. What the reader needs the most is relevant information from a properly designed landing.
Sandra Hayward bio
Sandra Hayward is a technical writer. She dedicates her life to technology and over the past seven years, she has been lucky to work with top websites and appeared on countless TV shows.
