Here are five good reasons why you should have a mobile-friendly website.
- Customers Anticipate A Good Experience
Individuals don’t tend to stick around if they visit a webpage that has a poor mobile layout. These days it is just as essential to provide a user-friendly website experience than the services or products you’re offering. Studies revealed that fifty-two percent of online users are less likely to get involved with a brand if they had a bad mobile experience. Due to the reduced screen size on a mobile device, users prefer a site with easily digestible segments that are appealing visually. This is mostly relevant if they are conducting a search and are required to jump back and forth between devices.
- Search Engines Take Website Design Seriously
Search engine updates are changed continuously. In 2018, Google released an update that webpages with a mobile-friendly design (including responsive) will rank higher. Google has even declared that they favor responsive pages with both mobile and desktop versions. With Advanced On-Page SEO, you can ensure your webpage is a cut above the rest. Google realizes that users are switching more to mobile devices rather than desktop PCs and want to warrant the user is getting the most of their internet experience.
- Gaining An Advantage Over PCs
The online platform is getting more and more competitive by the day. If you want your brand and business to stand out to users, therefore it is essential to do whatever you can to obtain this. If your website has a responsive design, you’ll no doubt have an advantage over those who haven’t, and you’ll be more likely to gain paying customers. It is projected that mobile retail sales will account for more than fifty percent of all eCommerce sales by the year 2021 (source: Statista).
- Easily Manageable
The responsive design caters both mobile and desktop applications; therefore, you don’t have to keep altering pictures, the layout of text and videos depending on the devices your site visitors are utilizing. A responsive webpage generally has a faster loading speed as opposed to a non-responsive design, and this will advance your rankings, a factor which is directly suggested by Google. Also, having two separate accounts will necessitate the need for individual marketing campaigns, which is not financially feasible.
- Responsive Webpages Are Adaptable For The Future
As the internet becomes more reachable to people worldwide, more than 1.2 billion individuals are accessing the web via a mobile device, which amounts to seventy-eight percent of the total online time spent. (Source: Social media today). Google’s algorithms are ever-changing that can throw your webpage off-track and interrupt your business. By switching to a responsive design, you’ll be reaping the rewards of having an advantage in moving to the mobile-only model that Google and other search engines may be moving to in the future. Not only will search engine continue making alterations, but the devices we are utilizing to access the web will too. Cell phone companies are constantly developing mobile devices with larger screens to adapt to these changes. It makes sense to have a webpage structure that is compatible with any changes made in the future.
